Inbound marketing is a method focused on attracting customers by filling the blanks utilizing relevant and helpful content adding extra value with the right context at the right time, building trust at every single stage in your customer’s buying journey.
Inbound marketing is about doing business in a human and helpful way, the happier your customers are, the most your company can grow over the long term. With an inbound marketing approach, you attract potential customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email, content offers and chat and by promising continued value. Finally, you delight them by nurturing with a variety of content formats that your prospects prefer and helping them as an expert.