Inbound Marketing & Sales
Reduce your Client
Acquisition Costs
With tailored strategies to put your business in front of the right people.
Accelerate your
Subscriber Base Growth
With conversion rate optimization strategies to capture more leads.
Escale with Insights
Analytics
Escale your Revenue with insightful analytics and detailed tactics every month or quarter.
What is Inbound?
Buying habits have changed and with it, the way companies approach to customers.
Inbound marketing is a method focused on attracting customers by filling the blanks utilizing relevant and helpful content adding extra value with the right context at the right time, building trust at every single stage in your customer’s buying journey.
Inbound marketing is about doing business in a human and helpful way, the happier your customers are, the most your company can grow over the long term. With an inbound marketing approach, you attract potential customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email, content offers and chat and by promising continued value. Finally, you delight them by nurturing with a variety of content formats that your prospects prefer and helping them as an expert.
Attract Customers Instead of Chasing Them
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
The inbound methodology is composed of three stages: attract, engage, and delight. These three stages work as a flywheel where the rotation of the flywheel represents the growth of your business and your happy customers are the energy that fuels that growth. That’s why is important to provide value to your customers at every stage.
Not every customer you have going to be happy with your product or service but it’s important to make sure they have a positive experience on the way out. Those customers that leave you are also a good opportunity to refer or recommend you.
When your marketing and sales team are aligned around the inbound methodology you’ll be capable to provide this amazing experience with anyone who contacts you.
Inbound Methodology
in Marketing
As a marketer, your job is to work super hard to attract new prospects and guide them through their journey towards purchasing your product providing the sales team with great leads and helpful content to help them close deals faster. The inbound methodology will help you achieve this quicker and in a predictable way.
Attract
After you identified your target audience you need to attract them to your website to convert them into leads and then into happy customers, but how are you going to do it? Creating relevant content that helps them to solve their problems at the right time.
Engage
You need to connect with your prospects and create a lasting relationship with them, having conversations through emails, chat, calls or the channel they prefer. Why you have to do this? because all effort you’re doing is for one reason: get their information.
Delight
Create a positive customer experience with your product or service offering your customers special things like discounts gifts, promotions and memorable content that they can share with their friends. The key is delivering the right information to the right person at the right time using email and marketing automation. Your customers deserve the best!
Attract
After you identified your target audience you need to attract them to your website to convert them into leads and then into happy customers, but how are you going to do it? Creating relevant content that helps them to solve their problems at the right time.
Engage
You need to connect with your prospects and create a lasting relationship with them, having conversations through emails, chat, calls or the channel they prefer. Why you have to do this? because all effort you’re doing is for one reason: get their information.
Delight
Create a positive customer experience with your product or service offering your customers special things like discounts gifts, promotions and memorable content that they can share with their friends. The key is delivering the right information to the right person at the right time using email and marketing automation. Your customers deserve the best!
Inbound Methodology
in Sales
Help your ideal prospects find you!
As an inbound salesperson, your job is very important because you have direct interaction with your leads, engaging with people to help them to make a decision and explore their goals and challenges to offer them the best solution. This is how inbound methodology helps you to optimize your process.
Attract
Begin by prioritizing prospects who have already begun their buyer’s journey. The most important thing at this stage is building trust with your prospects through calls, conversations by chat, meetings or creating personalized messaging. Use the prospects tool to see who’s visiting your website. All the relevant information you get it’s an opportunity to connect with your prospects.
Engage
Personalize the presentation to each buyer and adjust the sales process to the buyer’s timeline. Deepen into their challenges and goals to know what piece of content is more helpful to your clients, remember that you’re an expert consultant. Use calling to record and transcribe the calls you make and playbooks to guide your interactions with people. Automate pieces of your sales process with workflows so you can respond to people faster.
Delight
As salesperson your job is to make your prospects’ life easier helping to solve their problems and reach their goals and shows exactly how they’ll benefit with your service. Use delight tools to make your sales process a great experience for your customers.
Attract
Begin by prioritizing prospects who have already begun their buyer’s journey. The most important thing at this stage is building trust with your prospects through calls, conversations by chat, meetings or creating personalized messaging. Use the prospects tool to see who’s visiting your website. All the relevant information you get it’s an opportunity to connect with your prospects.
Engage
Personalize the presentation to each buyer and adjust the sales process to the buyer’s timeline. Deepen into their challenges and goals to know what piece of content is more helpful to your clients, remember that you’re an expert consultant. Use calling to record and transcribe the calls you make and playbooks to guide your interactions with people. Automate pieces of your sales process with workflows so you can respond to people faster.
Delight
As salesperson your job is to make your prospects’ life easier helping to solve their problems and reach their goals and shows exactly how they’ll benefit with your service. Use delight tools to make your sales process a great experience for your customers.
